Tracking macros, training hard and still gaining weight?
Discover the science-based framework to fat loss after 40
Tell me if you can relate...
When I had my first born (he’s 13 now), I was already 30, and despite my dedication to exercise, I couldn't shake the feeling that my metabolism was slowing down amidst those sleepless nights and relentless pace of parenthood.
I jumped into every online forum I could find and lapped up anything and everything I could find about dieting, losing belly fat, and sculpting a leaner physique.
I eventually came across the ‘clean eating’ movement.
A trend that ended up becoming the most restrictive eating years of my life.
I would go from first giving up sugar, then gluten, and then eventually dairy.
At first it felt like I had finally found the answer.
This was it! I was finally seeing results!
But then I plateaued again after 3 months. So I cut out more from my diet.
In the coming months and years, I would ...
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Give up more stuff because the weight loss would stall
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Struggle with sports recovery as I wasn't consuming the 'right' nutrition
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Gain more and more fat despite training harder
Eventually I became so frustrated that I created stricter rules just to see minor changes, only to regain them after a weekend of bingeing.
This became my life for years.
Here's the thing...
You DON’T need to give up ANYTHING to see results. You just need to apply the right science.
Here's what the fitness industry gets right:
You need to be in a calorie deficit to see results.
But here's what the industry gets very wrong:
A calorie deficit is NOT the same as a low calorie diet.
What I mean is, you can eat very little and still not be in a calorie deficit.
You see, when you go on a diet for too long, you teach your body to become more efficient at doing the same jobs. Meaning, your body will ‘burn’ less calories to conserve energy.
This is what scientists call adaptive thermogenesis...
and the reason why many people do not see results.
Here's what's happening:
The amount of calories that you burn in a day is called the total daily energy expenditure (TDEE).
Trying to sustain a low calorie diet long term, affects how your body responds to energy expenditure.
In other words, eating little for too long, causes your metabolism to slow down (read: decreases your TDEE).
The result? More body stress, higher cortisol levels, stalled fat loss and more fatigue.
If you continue eating the same way, I guarantee you will:
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Keep gaining fat
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Lose muscle and strength
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Struggle to recover resulting in more injuries and more time off from training
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Destroy your relationship with food and your body
There is a simple solution to this problem...
Introducing Masters Athlete Formula: Strategies to get you leaner, stronger and faster...
I’ve helped hundreds of athletes go from being stuck in the cycle of having to give up more and more food just to see the tiniest progress to finally seeing real fat loss without having to give up anything.
Stop hopping on and off diets in hope that your body will just eventually ‘figure it out’.
You NEED to know how to eat the right stuff, in the right amount and at the right time, for YOUR body, goals and training volume.
Not understanding this simple strategy is a detriment to your progress and performance.
By the end of this programme, you will...
-1-
Understand exactly when, how and what to eat...
for your body and goals so you can be in control of your metabolism instead of letting it control you.
-2-
Improve your body composition
Less fat, more lean mass, all without giving up your favourite foods.
-3-
Build a sustainable tracking method
so you don’t have to spend countless hours weighing every morsel of food.
-4-
Create a clear strategy
so that you can progress when your weight loss begins to plateau.
-5-
Improve your metabolic function
which means faster glucose clearance, and accelerated protein turnover
-6-
Shift your mindset
to help you deal with those pesky negative thoughts that stop you from staying consistent
-7-
Improve your relationship with food
so you’re no longer giving up your favourite foods just to binge on them again at the weekend.
Mahdi Alown
Completely changed the approach I look towards nutrition and getting lean and fit for performance. I never once had to manipulate my [lifting] programming in order to achieve success in my health and performance.
I started with Sherry at 90kg, after completing her program I weighed n at 84 [...] Sherry is a goddamn game changer and if it wasn't for her I would definitely not be where I am right now."
Haya Al Qsaar
Working with Sherry has been an absolutely incredible experience, there are no words that can truly describe my time with her. I started working with Sherry because I wanted to improve my athletic performance while losing weight, but I got so much more..
She is a coach in every sense of the world. I have a better understanding of nutrition, from counting macros to understanding what works best for my body, my energy levels are up, my strength increased while losing weight, my body composition changed drastically, and more importantly all of this was done without feeling restricted, hungry, or creating a negative relationship with food..
Lindsay McElmeet
Sherry is so knowledgeable, supportive, passionate What I love most is she has taught me that progress isn’t just what you see on the scales, it’s how you feel and the journey you take to reach your goals.
I now feel so much more educated in macronutrients and because of this, I never feel hungry!! My overall health, sleep and wellbeing has never been so good
Sam Baker
Sherry has made the process highly enjoyable through being thoughtful and approachable throughout, providing easy to understand information whilst also ensuring I stay on track working towards my goals.
Her focus on happiness and sustainability alongside achieving goals has improved my relationship with food and given me confidence in maintaining a good balance moving forwards.”
What's Included in the Masters Athlete Formula
Module #1- The Art of Eating Well.
We’ll start you off by creating a clearly mapped out macro plan based on your body’s biometrics and goals that is completely tailored to your body, so that you can have TOTAL clarity of what to eat and when to eat it.
You’ll learn about the different types of macronutrients that are suitable for each type of activity and why this means you can have your cake and eat it too.
Module #2- Tracking for Sustainability
You’ll learn the different tracking methods and choose which one you prefer after considering your current lifestyle. This means if you don’t want to weigh food, you absolutely don’t have to! In fact, I often encourage my athletes to move away from weighing foods when they eventually learn to see food as fuel rather than numbers on a scale!
You’ll get visual guides for macro portions so you can stay consistent even on a night out or while on holiday.
Module #3- Plateau Busting
You’ll learn how to progress through the 7 phases you created in Module 1 with clear guidelines as to what metrics to look out for when deciding whether to move on or to stay on the same phase for maximum results in your training and fat loss progress.
We’ll look at stress and how that affects your weight, with a detailed look into all the potential stressors you may be exposed to including physical, mental, emotional, environmental, and social.
Module #4- Eating habits.
You’ll learn some surprising strategies that will help you keep the weight off and we’ll discuss the science to back it up.
You’ll be encouraged to do these simple actions daily to help you create helpful habits that will stick around for years to come.
Module #5- Levelling up
You’ll level up by focusing on these three key areas: your kitchen, your sleep hygiene and supplementing.
We’ll cover kitchen hacks you can implement to get you creating simple meals for the whole family that’ll give you healthy and perfectly portioned meals in your freezer, ready to heat up, for the entire week, maybe even month without having to spend countless hours creating complex meals, not to mention cleaning away all the mess!
You’ll receive a guide for creating better sleeping hygiene and learn to prioritise rest for maximum performance and improved body composition.
Finally you’ll also get a pre competition strategy that outlines how to prepare for an upcoming race, weeks ahead and days ahead of the events including do’s and don’ts.
Module #6- Mindset shift
Together we’ll create trigger lists where you’ll assess relative risks of each situation (or food, or environment, or whatever) that lead to unwanted behaviours so that you can put together an action plan and build better habits.
We’ll look at stress and how that affects your weight, with a detailed look into all the potential stressors you may be exposed to including physical, mental, emotional, environmental, and social.
Module #7- The road to long term success
Now that you’ve learnt so many different strategies to help you move towards your goal, its time to look back at all the progress you have made.
In this module we will look back and acknowledge your wins so we aren’t just steamrolling ahead without pausing to think about all your accomplishments, and trust me, there will be plenty!
$997 value
Check out some more success stories...
Jenn Potter
“My personalised nutrition plan with Munchies & Macros has made such a massive difference in my performance, and has really given me the edge I was seeking.
I had no idea how much this was needed, especially as I thought I already ate alright! But I cannot thank Sherry enough for being an amazing support and showing me how to organise my carbs, fats and proteins around my training to get the most out of every meal.”
Marcus Shaw
My strength and conditioning has improved, my energy levels are great! Through out the 10 weeks I have hit a number of PR's especially on the Assault bike and the Bike Erg.
If you are serious about your fitness and are looking to give yourself an edge and improvements then you need to give Sherry the chance to help you, I know you will not regret it
Plus These Bonuses to Help You gain momentum in your training and keep your kitchen creations exciting
BONUS 1
10 weeks of live Q&A
(A $1,970 value)
Receive live trainings with Sherry and get live support every week
What you'll get...
10 weeks of live Q&A coaching. You’ll get a chance to ask questions so that you can move forward with confidence, and you’ll have access to the recorded meetings you can replay whenever you need them.
I'M READY!
BONUS 2
The Game Plan: Macro science for sports performance and body composition
(A $497 value)
No more myths, just pure 100% science on how to eat for performance, fat loss and muscle gain.
What you'll get...
- Fill in the blank templates for how to calculate your macro, calorie needs for YOUR unique body
- Easy-to-understand science on how our energy needs are calculated for each goal; fat loss or muscle gain
- Real life examples of different kinds of athletes and how to create a watertight meal plan for each athlete
BONUS 3
The Masters Almanac
(A $997 value)
From latest peer-reviewed studies to cook books
This almanac is more than just a resource; it's a compass guiding you through the latest in nutrition science, recipes and peak performance insights.
What you'll get...
- Macro counted recipes that are adaptable for use with any source of protein even if you prefer vegetarian options
- Planning and problem solving strategies to help you get unstuck
- Access to the latest research on topics relating to sports science, menopause and the psychology of high performance
- Guides to help you gain momentum like 'How to eat out' and 'How to choose alcohol wisely'
I'M IN!
Here's what you get when you join Masters Athlete Formula today...
- The Masters Athlete Playbook the intuitive dashboard that lets you track your weight, mood, sleep and daily nutrition
- A personalised macro plan that clearly maps out how and when to drop calories including how to reverse without the dreaded weight gain
- Mindset shifts to get you thinking about food in a healthier way because let's face it, fat loss isn't just about the physical aspect of health.
- Pre-comp strategy to hep you prepare for upcoming events so you'll know what foods to prep and how to eat coming up to competitions
- Bonus 1: 10 weeks of live Q&A with Sherry
- Bonus 2: Access to private members community AND access to the student-only podcast
- Bonus 3: The Masters Almanac, a collection of expert guides, scholarly articles, gourmet cookbooks and valuable resources created to elevate your athletic journey
That's a real world value of $3,961.
Plus you'll be backed by a 14-day guarantee.
You're about to embark on an incredible journey, and I can't wait to be there with you every step of the way. I just need to remind you about something real quick - and it's all about how confident I am in the value you're going to get from this program.
It's about my "Victory Vault Promise"! You heard right! The "Victory Vault Promise" is my super cool name for what most people call a money-back guarantee.
But you know, we're not most people. We're masters athletes in the making. We play hard, train harder and always go for the gold.
Here's how it works: you get a FULL 14 days to check out the program. That's right - you could dive head first into my treasure trove of knowledge, gobble up the modules, start chiselling your perfect macro plan, and then tell me you want your money back. Yep, even if you've absorbed all the material, you could still technically ask for a refund.
I wouldn't have any way to stop you. Heck, I'd even be the one on the losing end! I can hear you now - "Really? Even if I've downloaded everything, watched all the videos, and started seeing the benefits, I could still get a full refund?" Yup!
That's how much I believe in this program, and more importantly, how much I believe in YOUR ability to get the results you want because of the roadmap I've laid out for you inside this program.
Now, of course, there's always going to be that sneaky few who could take advantage of this.
But you know what? I believe that most people, like you, have integrity. I trust that you wouldn't sign up for this journey, experience the improvements, and then pretend it wasn't valuable.
That's why I'm taking this risk, because I know you'll love this program so much, you'll be too busy crushing your goals to even think about a refund!
So let's do this!
Let's kickstart this journey, redefine our relationship with food, and master the art of performance boosting nutrition. It's time to see what you're really made of - and I've got a feeling it's something pretty amazing
Commonly Asked Questions
I’m training for a triathlon, is this programme suitable for me?
Do you do meal plans on the programme?
Do I get immediate access to all the modules and lessons when I join?
Will Sherry be available to answer questions if I get stuck?
What's the difference between the Essential and Inner Circle package?
I’m fairly new to macro counting, is this going to be too advanced for me?
Will this course teach me the science behind sports nutrition?
Is there a payment plan?
What's included if I sign up today?
How long is the programme?
How long do I get access to the program for?
Still thinking about it?
You should give Masters Athlete Formula a 14 day risk free shot if you’re motivated by any of the following:
You want your body back…… like…… really badly.
Whether it’s bad habits that’s gotten in the way and stopping you from achieving your goals or an older body just isn’t compliant any more, we have the proven strategies that can put the control back into your hands.
You don’t want to waste any more of your precious time hopping from diet to diet just to see what works.
You don’t have time, you’re busy, you want those results as quickly as possible and you want them to stick.
You’d prefer not to spend the rest of your life feeling broken and out of shape while chanting the mantra “this is what it’s like getting old.”
That’s why you’re motivated beyond measure to invest the next few months to prove to yourself that you can regain your metabolism, recover better and crush athletes half your age.
I can’t wait for you to join Masters Athletes Formula
Look, I get it, for years I bounced around between diet trends often giving up refined sugars, dairy and grains only to find myself gaining more weight and moving slower at the gym. So I know first hand how frustrating it can be to feel like you’ve tried everything and nothing is working.
I even trained 6-7 days a week and sometimes twice a day, but no matter how hard I tried, I couldn’t drop the fat and build muscle. With my Precision Nutrition Level 1 and Level 2 certifications and as a certified NeuroAthletics Coach, I've gained a deep understanding of how the brain influences performance and mindset.
So you see, I've been there before, and that's why now, equipped with expertise in both nutrition and neuro-athletics, I want to share with you the strategies that have not only changed my life but have also been a game-changer for the countless athletes I have worked with
As an athlete you owe it to yourself to take a risk free plunge to see what your body is capable of doing.
Should you choose to accept my invitation, I promise you that this course will transform your body and the way you think about food.
I look forward to meeting you personally inside Masters Athlete Formula.
Much love,
Sherry
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